White Night to shine bright in Shepparton in 2022
Published: 16 February 2022
Tens of thousands of visitors are expected to flock to Shepparton later in the year, when White Night lights up the city for the first time.
White Night will transform Shepparton through illuminations, projections, music and interactive works from talented local and national artists.
Up to 40,000 people are expected to attend the inaugural Shepparton White Night, which is expected to deliver a $3 million boost to the local economy, on a date to be confirmed in the middle of the year.
Artistic Director Andrew Walsh AM, will take the reins for White Night Shepparton, bringing a wealth of experience to deliver a spectacular event in a regional setting.
Walsh is highly regarded for his work as a Creative Director of Olympic and Commonwealth Games Opening Ceremonies and was the founding Artistic Director of White Night Melbourne.
Since the first White Night in Melbourne in 2013, it has built a strong reputation as a vibrant and inclusive celebration of immersive art and community participation.
White Night attracts a broad audience of locals and visitors of all ages, bringing tens of thousands of people into the regional centres of Geelong, Ballarat and Bendigo and driving millions of dollars into regional economies, supporting creative industries and local businesses.
Visitors to the event can also explore the new Shepparton Art Museum, which opened its doors in November 2021 after a major redevelopment.