Research

Explore domestic and international tourism statistics, as well as forecasts and First Peoples tourism information.

Key results

In the year ending September 2025 (released 17 December 2025) tourism in Victoria generated:

• $46.0 billion in total tourism spend, up 5% year-on-year (YoY).
• 117.5 million total visitors, up 8% YoY.
• 168.5 million total nights, up 2% Y

Explore data on visitors to/within Victoria including how much they spend and how long they stay.

Victorian tourism data year ending September Victorian Tourism Statistics Year ending September 2025 (XLSX 528.5 KB)

Source: Combined Tourism Research Australia (TRA) International Visitor Survey and new Domestic Tourism Statistics (DoTS) data for the year ending September 2025.

Next data release will be on 25 March 2026.

Total tourism data

Explore domestic and international tourism data for Victoria and each of its tourism (sub) regions for the year ending December 2024. This dashboard includes estimates from the IVS and the National Visitor Survey (NVS) dataset which has since been replaced by the enhanced DoTS collection method from 1 January 2025. This is an interim tool to provide access to a broader range of estimates during the transition to the new DoTS methodology. NVS data should not be directly compared to new published DoTS data. For more information on these changes visit Tourism Research Australia.

Total tourism data

Visitor forecasts

Tourism Research Australia have published national tourism forecasts for 2025 to 2030. A full national report, and international and domestic data tables, are now available at tra.gov.au.

Victorian spend and visitor projections are developed by Visit Victoria. These estimates are largely based on national growth rates, assuming a constant market share. Domestic overnight trips by purpose are the only state/territory specific metric forecast by TRA.

By 2030 it is projected that Victoria will receive:

• $57.2 billion in total spend, up 22.2 per cent on 2025 estimates
• 133.1 million total visitors, up 11.3 per cent on 2025 estimates

A full report outlining the results for Victoria Tourism Forecasts 2025-30 is now available at the Visit Victoria website. Please reach out to the Visit Victoria Research and Insights team at research@visitvictoria.com.au if you have any questions regarding this release.

First Peoples tourism in Victoria

In 2023, visitors to Victoria who included First Peoples activities on their trip accounted for:

• $1.3 billion in total tourism expenditure
• 511,000 overnight trips, with 65% by international visitors
• 2% of overnight visitors to/within Victoria, in line with the national average.

Find out more in the summary report based on information from the International and National Visitor Surveys, produced by Tourism Research Australia. Headline figures include domestic overnight visitors who have undertaken a First Peoples activity in Victoria, as well as international overnight visitors that have undertaken the activity on their trip to/within Australia (which could have been taken in another state or territory).

• First  Peoples tourism profile year ending December 2023 First-Peoples-tourism-visitor-profile-YE-Dec-23.pdf (PDF 1167.36 KB)
• First  Peoples tourism profile year ending December 2023 First-Peoples-tourism-visitor-profile-Year-Ending-Dec-23-accessible.docx (DOCX 79.87 KB)

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More resources

Tourism Research Australia (TRA) provides tourism intelligence across international and domestic markets, as well as economic data and forecast information.

Tourism Australia produces a range of information on international visitation research including market segmentation studies, visitor profiles and aviation information.

Australian Bureau of Statistics is Australia’s national statistical agency. Provides tourism statistics on monthly overseas arrivals and departures as well as the economic value of tourism nationally and quarterly tourism jobs estimates.

For more information on tourism data and research resources, contact the research team at research@ecodev.vic.gov.au.

Accessibility

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Email address: research@ecodev.vic.gov.au.