Economic data

    Explore data about tourism's value to Victoria’s economy, tourism business counts, accommodation and investment data.

    Economic value of tourism

    Tourism makes a valuable contribution to Victoria’s economy.

    This contribution is measured using State and Regional level satellite accounts produced by Tourism Research Australia (TRA). Satellite accounts are developed using a combination of TRA data and data from the Australian Bureau of Statistics (ABS).

    For the 2024–25 release, a new sub–national tourism satellite account model has replaced the former State Tourism Satellite Account and Regional Tourism Satellite Account models.

    As such, comparisons between the new sub–national outputs and previously published results should be used with caution. A back–cast of all results at a state and territory level back to 2018–19 and at a tourism region level for 2023–24 has been produced to allow trend comparisons..

    The key changes are:

    • Adoption of TRA’s new data collection methodology for Domestic Tourism Statistics (DoTS), replacing the previous National Visitor Survey (NVS) methodology resulting in a shift in historical values.
    • Enhancements to ABS tourism employment ratios for the education and sports and recreation industries to better reflect their relevance to the visitor economy.
    • A recalibration and aggregation of the State Tourism Satellite Account model and Regional Tourism Satellite Account model, previously developed separately, into one comprehensive sub-national Tourism Satellite Account model ensuring consistency of data outputs, and that State and regional tourism estimates are directly aligned.

    Latest results

    Here are the latest economic estimates for 2024-25 from the State and Regional Tourism Satellite Accounts (released in July 2026).

    In 2024-25 Victoria’s tourism industry generated:

    • $40 billion (directly and indirectly) in gross state product, accounting for 6.3% of the state’s economy. This was on par with 2023-24 results.
    • 322,100 filled jobs, equating to 7.8% of total filled jobs in the state. This was a 0.1% increase over 2023-24.

    Find out more in the fact sheet, including industry and state/territory comparisons:

    Explore economic and jobs data for the tourism industry in Victoria and its tourism regions:

    Economic Dashboard

    For more information on satellite accounts, visit Tourism Research Australia

    Tourism businesses in Victoria

    The latest data on tourism businesses, published by Tourism Research Australia (released 12 March 2026) show that in June 2025 there were:

    • 109,696 tourism businesses that comprised 15% of all businesses in Victoria.
    • 80,021 tourism businesses in Melbourne which accounted for 73% of all tourism businesses in Victoria.
    • 29,675 tourism businesses in regional Victoria which accounted for 27% of all tourism businesses in Victoria.

    Of all tourism businesses in Victoria in June 2025:

    • 42% employed fewer than 20 persons
    • 54% were non-employing
    • 42% were from the retail trade industry
    • 24% were from the cafes, restaurants and takeaway food service industry.

    For more information, please visit the Tourism businesses in Australia page on the Tourism Research Australia website.

    Tourism accommodation

    In 2024-25 Victoria’s accommodation sector (properties with 10+ rooms) recorded:

    • $3.6 billion in total revenue, up 4.4% year-on-year (YoY)
    • 16.6 million room nights occupied, up 4.1% (YoY)
    • 70.0% average occupancy rate, up 2.7% (YoY)
    • 23.7 million rooms available, up 1.4% YoY.

    The summary includes results by accommodation category and for Melbourne.

    Source: Australian Accommodation Monitor 2024-25 (released October 2025).

    Find out more, including how to purchase more detailed results, at STR.

    Tourism investment

    The latest tourism investment pipeline data from Tourism Research Australia (published in November 2025) highlights 51 projects in Victoria in the proposed, planning or construction phase.

    In 2024-25, Victoria’s investment pipeline was worth:

    • $21.6 billion (projects worth $20 million), representing 29% of the value for Australia
    • $14.5 billion in aviation sector projects
    • $4.3 billion in arts, recreation and business services projects
    • $2.8 billion in accommodation sector projects with approximately 4,900 new rooms.

    For more information on tourism economic data visit Tourism Research Australia.

    More information

    For more information on tourism economic data visit Tourism Research Australia.

    Accessibility

    The Microsoft Power BI application presenting data on this website has limited accessible functionality. Microsoft are continuously working to improve this and we will implement any improvements as they are made available.

    If you require this information in an alternative format or would like to provide feedback please email us at research@ecodev.vic.gov.au

    Page last updated: 28 July 2026