Research

Explore domestic and international tourism statistics, as well as forecasts and First Peoples tourism information.

Latest key results

In the year ending December 2024 (released 26 March 2025) tourism in Victoria generated:

$40 billion in total tourism spend, up 6% year-on-year (YoY)
88.5 million total visitors, down 1% YoY
161.1 million total nights, up 20% YoY.

Explore data on visitors to/within Victoria's regions including how much they spend and how long they stay.

Victorian tourism statistics year ending December 2024 Victorian-Tourism-Statistics_year-ending-December-2024_FINAL.xlsx (XLSX 1175.34 KB)

Source: combined Tourism Research Australia (TRA) National Visitor Survey and International Visitor Survey data for the year ending December 2024.

Next data release will be on 25 June 2025.

Total tourism data

Explore domestic and international tourism data for Victoria and each of its tourism (sub) regions.

Total tourism data

Visitor forecasts

Tourism Research Australia have published national tourism forecasts for 2024 to 2029, including state-level projections for domestic visitor nights.

Victorian spend and visitor projections are developed by the Tourism and Events Research Unit. These estimates are based on national growth rates, assuming a constant market share. The same approach is applied to develop international visitor forecasts for Victoria by market (market-specific international spend data is unavailable).

By 2029 it’s projected that Victoria will receive:

$50.9 billion in total spend, up 27% on 2024 estimates
105.2 million total visitors, up 21% on 2024 estimates
93.6 million domestic visitor nights, up 18% on 2024 estimates.

Find out more in the summary, including key factors influencing future tourism growth.

First Peoples tourism in Victoria

In 2023, visitors to Victoria who included First Peoples activities on their trip accounted for:

$1.3 billion in total tourism expenditure
511,000 overnight trips, with 65% by international visitors
2% of overnight visitors to/within Victoria, in line with the national average.

Find out more in the summary report based on information from the International and National Visitor Surveys, produced by Tourism Research Australia. Headline figures include domestic overnight visitors who have undertaken a First Peoples activity in Victoria, as well as international overnight visitors that have undertaken the activity on their trip to/within Australia (which could have been taken in another state or territory).

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You may contact us to request access to your personal information, or for other concerns regarding the privacy of your personal information, by emailing the department’s Privacy Unit at privacy@ecodev.vic.gov.au

The department’s privacy policy is also available by emailing the department’s Privacy Unit.

More resources

Tourism Research Australia (TRA) provides tourism intelligence across international and domestic markets, as well as economic data and forecast information.

Tourism Australia produces a range of information on international visitation research including market segmentation studies, visitor profiles and aviation information.

Australian Bureau of Statistics is Australia’s national statistical agency. Provides tourism statistics on monthly overseas arrivals and departures as well as the economic value of tourism nationally and quarterly tourism jobs estimates.

For more information on tourism data and research resources, contact the research team at research@ecodev.vic.gov.au.

Accessibility

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Email address: research@ecodev.vic.gov.au.

Page last updated: 3 June 2025