Strategy

Text: Experience Victoria 2033. Our strategic plan for a thriving visitor economy.

Vision: View of a person running across a headland to the seaside. View of the Melbourne Arts Centre roofline. View of people inside a theatre enjoying a show.

Narrator: Experience Victoria 2033 is the Victorian Government’s strategic plan for a thriving visitor economy.

Vision: View of gondola and people enjoying the ride. View of people enjoying themselves at the Hotel Esplanade. View of plates of food being served. Aerial view of a vineyard and people enjoying a wine while overlooking it.

Narrator: The plan capitalises on our unique strengths as a state and brings together priorities for industry and government so we can continue to deliver exceptional, diverse and connected experiences for our visitors.

Vision: View of trapeze artist on a swing. View of light festival displays. View of people surrounded by sunflowers. View of Street Art displays. View of El Cordo menu in a window of shop and coffee being poured. View of a vinyl record being played. View of people walking by street art.

Narrator: We’ll do this by investing in bold, innovative and inspiring products that bring out the best of tourism for Victoria’s economy and local communities.

Vision: View of people getting onto a boat on the Yarra.

Text: Supporting and growing experiences in five key pillars.

Vision: Aerial view of the Tae Rak Aquaculture Centre showing jetty and viewing platform. View of tour guide explaining it to people on a jetty and walking them through the area. View of a tour guide at the centre talking with people. View of a person showing native foods.

Text: Wellness.

Vision: View of a person relaxing and being massaged.

Text: Arts and Culture.

Vision: View of people entering an ACMI exhibition. View of people inside the exhibition enjoying various displays.

Text: Nature.

Vision: View of people hiking past a waterfall.

Text: Food and Drink.

Vision: View of a chef preparing a meal. Close-up view of drinks. Aerial view of a coastline. View of a cable car and people relaxing on a beach. Close-up view of waves lapping onto the beach.  View of Green Olive at Red Hill signage.

Greg O’Donohue – Owner, Green Olive @ Red Hill: The plan really allows new doors to open for investors in Victoria.

Vision: Close-up view of vines at the vineyard and olive trees. Close-up view of preserved olives. View of lake and wildlife.

Greg O’Donohue: It really gives them the opportunity to look at the strategy over the next ten years and how they can jump on board and invest in Victoria.

Vision: Close-up view of various wines from Green Olive at Red Hill. View of jars of marmalade prepared by Green Olive at Red Hill. View of people at outside tables and staff in the café.

Greg O’Donohue: And, this vision really gives us the opportunity to expand our business with confidence that investors will invest, which will create more jobs, better opportunities in the region, and more visitors.

Vision: Drone shot of river. View of people rafting down the river rapids. View of outside table and chairs at Dimboola. View of the exterior of the old bank building at Dimboola.

Chan Uoy - Owner, Dimboola Imaginarium: We saw an opportunity in this old bank building in Dimboola to create something unique.

Vision: View of displays inside the Imaginarium. Close-up of working clock showing gears.

Chan Uoy: We wanted to create something that’s memorable, something bold, and something magical and wondrous.

Vision: View of armour display and Dimboola Imaginarium signage. View of a green room showing books and a lounge to relax and read and other displays.

Chan Uoy: So, we thought let’s create an Imaginarium. An Imaginarium is a place that sparks your imagination or excites your mind.

Vision: View of various art displays in Dimboola Imaginarium. View of Chan walking downstairs beside artworks and explaining it to people. View of wind chimes and people waving to the camera.

Chan Uoy: I think tourism is the key, creating new experiences and bold experiences is what a small country town like Dimboola needs.

Vision: Aerial view of Penguin Parade Centre and coastline. View of people walking along a walkway to the penguin viewing area. View of people at night watching the penguins walking up the beach to their nest. View of cyclists and scallops being cooked, a guitarist playing and people in a restaurant. View of hang-glider and coastline. View of a couple of people on a hill and viewing the scenery.

Narrator: Discover Experience Victoria 2033.

Text: tourism.vic.gov.au. Victoria State Government. Authorised by the Victorian Government, 1 Treasury Place, Melbourne.