Domestic and regional research

Discover the latest domestic and regional visitor statistics for Victoria.

Key domestic results

The latest Tourism Research Australia National Visitor Survey data for the year ending December 2024 (released 26 March 2025) shows that Victoria received:

• $22.8 billion in domestic overnight spend, on par with the year ending December 2023 result.
• 29.1 million domestic overnight visitors, up 2% year-on-year (YoY)
• 80.8 million domestic nights, down 3% YoY.

Next domestic data release will be on 25 June 2025.

Domestic tourism data

Explore tourism data for Victoria and its tourism (sub) regions and Regional Development Victoria regions. Find out more about trends over time, as well as day and night trip data.

Domestic tourism data

Regional boundaries

Tourism research data is typically provided for Victoria's 12 tourism regions including Melbourne.

Some large tourism regions also contain sub-regions. Each tourism region or sub-region is constructed using smaller geographical building blocks called Statistical Areas Level 2 (SA2s) developed by the Australian Bureau of Statistics.

Discover Victoria’s regional tourism boundary definitions in the summary.

• Victoria's tourism regions 2025 Victorias-Tourism-Regions-2025.pdf (PDF 168.88 KB)
• Victoria's tourism regions 2025 Victorias-tourism-regions-2025-accessible-.docx (DOCX 347.29 KB)

Find out more about domestic and regional tourism at Tourism Research Australia.

Accessibility

The Microsoft Power BI application presenting data on this website has limited accessible functionality. Microsoft are continuously working to improve this and we will implement any improvements as they are made available.

If you require this information in an alternative format or would like to provide feedback please email us at research@ecodev.vic.gov.au