Plan supports First Peoples participation in state’s booming tourism sector

The First Peoples Tourism Plan 2025–2030 will support First Peoples participation in the state’s $40 billion tourism sector.

In 2023, more than 511,000 visitors took part in Victorian First Peoples tourism experiences – spending $1.3 billion.

The new plan was developed with community and industry input.

It aims to help First People’s communities and businesses:

• build intergenerational wealth
• strengthen cultural pride, and
• create a sustainable ecosystem for First Peoples' tourism.

The Plan builds on the Experience Victoria 2033 strategic plan. This identifies First Peoples-led experiences as one of the five key pillars of the future of the state’s visitor economy.

It will support broader efforts towards First Peoples self-determination and progress towards Treaty. It aligns with the Victorian Government’s Yuma Yirramboi (Invest in Tomorrow) Aboriginal economic development strategy.

To view the First Peoples Tourism Plan for Victoria 2025-2030, visit the strategy page on the Tourism Industry Support website.