The department provides a series of programs and grants to support Victoria's visitor economy.
Tourism and Events is responsible for strengthening the profile of the visitor economy across government and influencing strategic reforms and economic outcomes for the sector.
Tourism and Events undertakes research and provides policy, strategy and industry development advice to the government and industry on the visitor economy. The group also provides governance support and advice to a number of entities that market the state, secure events, and manage large scale tourist attractions, precincts, facilities and entertainment venues in Victoria.
In 2021, the Victorian Government released a four-year Visitor Economy Recovery and Reform Plan to help revitalise and grow Victorian tourism after the impacts of bushfires and the global pandemic.
Informed by the findings of the Regional Tourism Review, the plan is underpinned by an investment of $633 million and serves as a whole-of-state strategy, with a goal of achieving $35 billion in annual visitor expenditure supporting 300,000 jobs by June 2024. To read the plan and review, visit Visitor Economy Recovery and Reform Plan.
Industry crisis resources
The department has developed resources for the tourism industry that provide advice on how to prepare for, respond to, and recover from a crisis event and help counter negative publicity in the event of a crisis.
Tourism Project Facilitation
The Tourism Project Facilitation team offers expert advice and assistance to help identify opportunities for investment and support tourism projects that have potential to drive Victoria’s visitor economy. The team supports projects through all investment phases from testing the concept, preparing for investment, construction, delivery product launch and activation.
Delivery of the Tourism Infrastructure Program
The Tourism Infrastructure Program is a $310 million investment in tourism infrastructure across regional Victoria and has been developed to deliver a strong pipeline of demand-driving tourism infrastructure projects, with a focus on strengthening public infrastructure to enable private investment and to facilitate the development of new tourism products. The Program comprises three separate funds:
- Flagship Projects – $120.6 million (19 projects)
- Regional Tourism Investment Fund (RTIF) – $150 million (includes Stimulus round and Competitive round totalling 105 separate projects), and
- Enabling Tourism Fund (ETF) – $10 million (40 projects).
Research and analysis
The Tourism and Events research unit collates and analyses a range of research and statistics relating to tourism in Victoria. Publications include domestic and international visitation and expenditure, the economic contribution of tourism, tourism forecasts and segment and market profiles. This information is provided to assist government, industry and investors to understand the trends and issues impacting the sector to enable better evidence-based decision making.
Economic impact assessment of the 2022 Formula 1® Australian Grand Prix
In 2022 Ernst & Young was commissioned to undertake an independent assessment of the economic impact of the 2022 Formula 1® Australian Grand Prix.
The report estimates the economic impact, full-time equivalent employment and other key variables that were generated by the event.
Download the full report: 2022 Formula 1® Australian Grand Prix - Economic Impact Assessment 2022 Formula 1® Grand Prix Economic Impact Assessment Report.pdf (PDF 1917.11 KB)
The accessible version of the report will be available soon.
Ticket scalping legislation
The Major Events Act 2009 protects fans from ticket scalpers by ensuring that tickets to major events are available for everyone. When the government declares an event as a major event, it becomes illegal to sell or advertise for resale tickets for more than 10 per cent above face value.
For more information, visit the Ticket Scalping website.
The tourism excellence guides have been designed to help tourism businesses and destinations get the best from their workforce, deliver the best possible visitor experience, grow tourism by working together, and ensure a sustainable industry.
The Victorian Government provides funding for a range of business events, major events and regional events, through its tourism marketing and events company, Visit Victoria.
Tourism project facilitation
The Victorian Government provides a number of grants and programs for tourism businesses to support the delivery of Victoria’s renowned and varied tourism destinations.
Tourism and Events
Tourism and Events provides governance and strategic support for major Victorian tourism entities. The group oversees and manages the government’s relationship with these entities to ensure they deliver on strategic objectives and contribute significantly to Victoria’s visitor economy. Collectively, these entities play a key role in positioning Victoria as a world-leading tourism destination