The department provides a series of programs and grants to support Victoria's visitor economy.
We're responsible for strengthening the profile of the visitor economy across government and influencing strategic reforms and economic outcomes for the sector.
We undertake research and provide policy, strategy and industry development advice to the government and industry on the visitor economy. We also provide governance support and advice to various entities that market the state, secure events, and manage large scale tourist attractions, precincts, facilities and entertainment venues in Victoria.
Experience Victoria 2033 is a strategic plan that aims to shape the future of Victoria’s visitor economy over the next 10 years.
Read more about Experience Victoria 2033 and our strategies for the tourism industry.
Industry crisis resources
We've developed resources for the tourism industry that provide advice on how to prepare and manage a crisis event.
Tourism investment facilitation
We provide expert advice and assistance to identify opportunities for investment and support tourism projects that have potential to drive Victoria’s visitor economy. This includes supporting projects through all investment phases from testing the concept, preparing for investment, construction and delivery, product launch and activation.
Learn more about the investment lifecycle and what success looks like at our tourism investment support webpage.
Research and analysis
Our research unit collates and analyses a range of research and statistics relating to tourism in Victoria. Publications include domestic and international visitation and expenditure, the economic contribution of tourism, tourism forecasts and segment and market profiles. This information is provided to assist government, industry and investors to understand the trends and issues impacting the sector to enable better evidence-based decision making.
Economic Impact Assessment
In 2022 and 2023 Ernst & Young was commissioned to undertake an independent assessment of the economic impact of the 2022 and 2023 Formula 1® Australian Grand Prix and the 2023 Australian Motorcycle Grand Prix.
The reports provide an estimate of the economic impact, full-time equivalent employment and other key variables that were generated by the event.
Download the reports:
Ticket scalping legislation
The Major Events Act 2009 protects fans from ticket scalpers, giving everyone the chance to attend Victorian events without being priced out or forced to pay exorbitant costs to attend major events.
When the government declares an event as a major event, it becomes illegal to sell or advertise for resale tickets for more than 10% above face value. It's also an offence to advertise or sell a ticket package without the authorisation of the event organiser.
For more information, visit the Ticket Scalping website.
Tourism excellence
The tourism excellence guides have been designed to help tourism businesses and destinations get the best from their workforce, deliver the best possible visitor experience, grow tourism by working together and ensure a sustainable industry.
Events funding
The Victorian Government provides funding for a range of major events and regional events through its tourism marketing and events company, Visit Victoria. It also provides funding for business events through Melbourne Convention Bureau and Business Events Victoria.
Tourism infrastructure
The Victorian Government provides a number of grants and programs for tourism businesses to support the delivery of Victoria’s renowned and varied tourism destinations.
Tourism and Events
Tourism and Events provides governance and strategic support for major Victorian tourism entities. The group oversees and manages the government’s relationship with these entities to ensure they deliver on strategic objectives and contribute significantly to Victoria’s visitor economy. Collectively, these entities play a key role in positioning Victoria as a world-leading tourism destination.
Entities
