Shining a spotlight on fresh fruit and veg in Mildura, Swan Hill and Shepparton

Leading fresh produce buyers from Greater China, North Asia and Southeast Asia will soon tour regional Victoria on a major trade mission to connect with local fruit and vegetable growers and exporters.

Global Victoria’s Horticulture Inbound Trade Mission will take place from 18 to 22 May. More than 30 importers from across Asia will visit:

• Mildura
• Swan Hill
• Shepparton
• Greater Melbourne.

Across each town, importers will visit farms and packing and logistics facilities to see first-hand the quality of Victorian produce.

The breadth of Victoria’s high-quality horticulture sector will be on show, including:

• citrus
• apples
• table grapes
• nectarines
• peaches
• plums
• cherries and
• a range of vegetables.

The visit aligns with the citrus and apples harvest. Apples are a key focus this year following recent market access enabling Australian growers to export to China.

China remains Victoria’s largest food and fibre export market, totaling almost $5 billion in value in 2023-24.

Global Victoria is delivering the trade mission through the Food and Fibre Exports Program , which is supporting regional businesses to connect with global markets.

It’s part of more than $47 billion delivered in regional investments in just over a decade.

The $34.9 million Boosting Victorian Exports Package  is helping small and medium-sized businesses take their products to global markets, identify new markets and diversify their customer base.

Local businesses interested in being involved in the upcoming Trade Mission can apply via the Global Victoria website.