Victoria is shaping the future of wellness travel

News
Published: 13 April 2026

Wellness tourism is about slowing down and stepping away from everyday stress, and more people are embracing it. Globally, it’s set to be worth over $1.5 trillion in coming years.

With its natural assets and experiences, Victoria is a top spot for wellness tourism. Such as:

  • mineral springs
  • geothermal waters
  • lush retreats, and
  • stunning natural landscapes.

What makes Victoria stand out is not just the diversity of landscapes and experiences, but their proximity. Within a few hours of Melbourne, visitors can move from city to coast, forest to spa, or cultural experience to nature retreat. It's a wellness journey that is uniquely Victorian.

Leading Victorian wellness spots

We're investing in wellness tourism to create world-class experiences.This is an aerial view of a lush, landscaped area featuring winding pathways, small pools, and rock formations surrounded by greenery. The scene includes a mix of pathways, vegetation, and hot springs.

Peninsula Hot Springs

This award-winning hot springs is 90 minutes from Melbourne. Recent investment delivered new eco-lodges and massage pods. A new immersion therapy experience is also on its way. Visit the Peninsula Hot Springs.

Phillip Island Hot Springs

A new, premium hot springs is in development at one of Victoria’s most popular tourist destinations. Located on 13 hectares of coastal land, it will offer geothermal pools, including cave-style bathing. Accessibility is a key focus, with pools and amenities designed for all. The Lagoon Bathing Precinct (Stage 1) of the project will be open at the end of the year. Visit the Phillip Island Hot Springs.A serene outdoor scene featuring a calm swimming pool with a central fountain, surrounded by lush greenery and trees. Two blurred figures are near the pool, with one sitting and the other walking. A pool bar in the distance.

Metung Hot Springs

This 10-hectare site opened in East Gippsland in 2022. It offers bathing, relaxation and glamping experiences atop a picturesque hilltop overlooking the Gippsland Lakes. Visit the Metung Hot Springs.

Wellness tourism is a priority for Victoria

Wellness tourism is one of Victoria’s highest-value visitor segments. Travellers seeking rest and rejuvenation tend to stay longer, spend more, and visit year-round. This visitor behaviour boosts local economies and creates jobs in regional areas.

Recognising its potential, we've prioritised wellness tourism:

  • as a key pillar in Experience Victoria 2033, the state’s plan to grow the visitor economy. View the strategy
  • by creating A guide to wellness tourism investment: from concept to reality to support businesses and investors in planning, launching, and expanding sustainable wellness projects. The guide is available on Tourism Investment Support
  • balancing tourism growth with the protection of its natural and cultural heritage with frameworks like Mineral Springs Master Plan 2025 – 2032 to ensure resources are carefully managed and preserved.

Make wellness your next tourism destination in Victoria.