Victoria tourism hits record $40 billion for the economy

Victoria’s tourism industry has made a record $40 billion contribution to the state economy for 2024-25, according to new data from Tourism Research Australia.

The latest figures show tourism in Victoria is growing faster than the national rate for both economic output and jobs.
Tourism’s contribution to Victoria’s Gross State Product (GSP) grew by 4.7% over the year. GSP reflects the total value of goods and services produced across the state.

Tourism jobs have increased with the sector supporting 322,100 jobs, up 3.5% from the previous year. That is higher than the national growth rate of 2.6%. Almost 11,000 new jobs were created in Victoria’s visitor economy over the past year.

Regional Victoria continues to play a major role in the state’s visitor economy. Tourism in the regions was worth $12.6 billion, making up 7.4% of the regional economy.

The sector also supports almost 1 in 10 jobs across regional Victoria, employing more than 109,000 people.

Tourism is now contributing more to employment in Victoria than several other industries, including:

• financial and insurance services
• agriculture
• forestry and fishing
• mining.

The new data adds to Victoria’s recent tourism growth. Tourism expenditure reached a record $48.6 billion in the year ending March 2026.

These results reflect the work of tourism businesses across Melbourne and regional Victoria. They also highlight the impact of our investment in major events, destination marketing and industry support.

We continue to back the sector through many initiatives, such as:

• industry strengthening funding
• marketing partnerships
• regional development programs.

These results are from Tourism Research Australia’s latest State and Regional Tourism Satellite Accounts.

Read the full report on the Tourism Industry Support's Economic data page.