Budding tourism attractions being brought to life across the state

Published: 31 August 2022

New tourism projects will soon start carrying out activities that will attract new investments across Victoria.

The government has thrown its support behind 33 regional and rural tourism projects to reach investment-ready status. These projects have been selected because they will attract visitors to the regions and create jobs.

Dal Zotto Wines in the King Valley will receive $320,000 to further develop its ‘Home of Prosecco’ project and strengthen the Prosecco Road tourism initiative as an epicurean experience by expanding the current hospitality facilities.

‘Rivercreek’ agri-cultural tourism project will receive more than $434,000 to develop a business case for showcasing the indigenous and rural history of the Bellarine Peninsula. When up and running, Rivercreek is forecast to inject more than $15 million annually into the local economy.

A First Peoples-led tourism project will receive $200,000 to develop a business case for a new biocultural tourism venture to be built on a remote conservation reserve to highlight the Indigenous heritage of the Loddon Mallee region.

The Yarra Valley and Dandenong Ranges will receive $200,000 to develop a business case for a ‘Light Up – Nature to Art’ project, creating a unique twilight experience for visiting tourists, and encouraging an overnight stay to further support local businesses.

The 33 tourism projects share in more than $7.4 million from the Enabling Tourism Fund and will deliver on one of the four key experience pillars: Nature, Epicurean, Arts and Culture and First Peoples’ Led.  

The funds will be used to conduct feasibility studies, master planning and business case development.

The Enabling Tourism Fund is part of Victorian Government’s plan to achieve its goal of $35 billion in annual visitor expenditure supporting 300,000 jobs by June 2024.